Webinar Automotive Interiors

• Design is more than just creating solutions. It’s a tool to rethink mobility, ask questions, explore the unknown, and open up new possibilities. It’s the force that makes complexity clear while making space for new ideas.
• It’s not about giving answers, but about understanding design’s role in a constantly changing world. The process starts with a feel for spaces, people, and their evolving relationship with mobility. Designers explore the connections between technology, aesthetics, and what society needs, always questioning the “why” and imagining the “what if.“
• The process is dynamic and unpredictable: research, observation, and constant iteration. Ideas form and change, collide, and come together. It’s about creating new links—between people and machines, cities and vehicles, the present and the future.
• This view sees design as an ongoing process that doesn’t just create products but opens up space for new thinking. In a world where mobility is always changing, design drives a movement with no fixed endpoint, just a path that’s continuously evolving.
• Without the limits of brand identities or corporate expectations, design has the freedom to experiment. This open approach allows ideas to grow freely, without being tied to the past. It creates a space where creativity can thrive and reshape the future, not by following trends, but by creating something new.
• Through a glimpse to a project, this exploration sheds light on how we apply these principles in practice, showing the real-world application of design as a force for transformation.

Times in CET (UTC +1)